It’s been two years since the first Hiscox Online Art Trade Report was published and much has changed. The online art market has gathered pace and has now established some meaningful foundations.
Art Buyers & Collectors
New research released in April 2014 by specialist insurer Hiscox reveals the increasing confidence with which today’s art buyers are approaching online art platforms. Click-and-buy – which means online art buying platforms with an online presence only, rather than a physical space – is becoming an increasingly trusted channel for buying art, with as many as 40% of those surveyed having bought art and collectibles in this way.