Selling Art Online

PCI Compliance

Payment Card Industry Data Security Standard (PCI DSS) is a set of 12 requirements that all businesses who handle credit or debit card payments must comply with. This is relevant to both offline and online selling.

It provides business best practice guidelines to establish a "minimum security standard".

The 12 requirments fall into the following 6 categories:

Consumer Contracts Regulations

The Distance Selling Regulations no longer apply in UK law. As of 13 June 2014 the Consumer Contracts Regulations - which implement the Consumer Rights Directive in UK law - apply to all purchases you make at a distance.

This includes shopping online, by mail order, over the phone or through a TV shopping channel.

When selling online, you must provide:

Why Sell Online

There are six key reasons why artist, galleries and arts organisation should sell artwork online:

  1. Reach international audiences year round, 24 Hours a Day
  2. Be discoverable
  3. Allow customers who can’t visit you in person still collect your artwork
  4. Make sales to customers who have visited you but choose to browse at home
  5. Benefit from visitors who are researching art online
  6. Additional arena promoting and selling your artwork

What is Distance Selling and how do I comply with it?

You must provide certain information for your customers if you’re selling goods online.

All distance sellers must follow certain rules before and after an order is placed.

You must get in touch with your customer in writing after an order is placed and before the goods or services have been delivered.

Artellite manages much of the legal requirments but please visit the link below to ensure you are fully complying with Distance Selling legislation.

What are the laws concerning Accepting Returns & Giving Refunds?

The law was changed in 2013 to clarify the rights of online sellers and buyers.

They can be read in full here:

Here is a brief description from

Online, mail and phone order sales

Online, mail and telephone order customers have the right to cancel for a limited time even if the goods aren’t faulty. Sales of this kind are known as ‘distance selling’.

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